It’s important to take a minute and think about what your guest’s journey through the event is really like. From the minute they receive an invitation to the last car pulling out of the venue, how has their experience been? Touchpoints are communications (even where there’s no physical interaction) that change the way an attendee feels about you, your product or your event. They’re the difference between forgettable events and ones people talk about for years. Event planning professionals all around Jacksonville put careful consideration into every single guest interaction. Here’s a glimpse into our thought process:
Old Fashioned Invites are Still on Trend
The amount of quality mail we get these days is dwindling, which means it’s more exciting than ever to open the mailbox to a beautiful invitation. Whether you’re hosting a gorgeous wedding, a formal awards gala or something in between, classic invitations are always a good choice.
It may be more tedious than a Facebook event and it’s going to require room in your budget, but that feeling of opening a personalized invitation is priceless.
Stay in Touch with Personalized Emails
Event planning pros, like our team at Mugwump, have begun to incorporate digital tools to enhance the guest experience. Between sending the invite and the day of the event, many months will likely pass by. Follow up emails are a great way to stay in front of your guests with important information and exciting details.
Tools like MailChimp and Emma allow you to make beautiful, personalized emails and schedule them to send in the months leading up to your event. This is a great touchpoint for all kinds of events -- even weddings! Collect emails through an RSVP form on your event website to get started.
Make Time for a One-on-One Interaction
It’s so easy to get caught up in the hustle and bustle of the festivities that you forget to spend time with the guests. No matter the event you host in Jacksonville, it’s important to greet and thank each guest for coming. Thank them by name, give them a hug or handshake and have a short conversation.
Personal touches like this will make each guest feel like they’re apart of something great. While all of the interactions before and after the event matter, it’s the special moments on the day-of that stand out in people’s memories.
Our Event Planning Experts will Ensure You Check Every Box
It’s our job at Mugwump Productions to make sure your event comes together smoothly and beautifully. We create events of every kind around Jacksonville that put a focus on these key touchpoints (and many more). We can’t give away all our secrets!